On 20 September 2016, a new brand HIPPEAS was officially launched in the United States. The brand is about Organic Chickpea Puffs, a revolution of snacking. The company is attracting people with #GivePeasAChance. HIPPEAS’s management claim their product is good for people so people should try it while doing good things to the world. HIPPEAS is crunchy and light with lots of fiber and protein. The product is non-GMO, vegan, certified gluten-free, kosher, certified organic and low-calorie. Every single-serve has four grams of protein and 3 grams of fiber. There is one ounce of HIPPEAS in one bag. It makes the new snack a great choice for people who want quality ingredients and good taste.
Chickpeas that are USDA organic certified are used for making HIPPEAS which are available in six different flavors: Far Out Fajita, Pepper Power, Happenin’ Hickory, Maple Haze, Vegan White Cheddar, and Sriracha Sunshine. Far Out Fajita has a stash of cumin puffs, paprika, and chili. Pepper Power has sea salt sprinkle over pumped pepper. Happenin’ Hickory is made with onion, sweet tomato, garlic, and smocking hickory stack. Maple Haze is the savory edge of sweet puffs. Vegan White Cheddar is cheese puffs with no cheese. Sriracha Sunshine is paprika puffs with spicy jalapeno. According to Livio Bisterzo, Chief Executive Officer of Green Park Brands, HIPPEAS will be the next internationally favorite snack brand because it has every ingredient.
The Italian entrepreneur Livio Bisterzo lives in Los Angeles. In 1999, he moved to the United Kingdom when he was eighteen years old. He studied marketing at a famous University of London. In 2003, his entrepreneur career began when he started an events business. Since then he created different businesses including Maddox Club, Pollen St (hospitality business) and Kyoku for Men, Little Miracles (consumer brands), and lifestyle businesses.
Achievements made by Bisterzo since 2006 have been featured in popular magazines like Harpers, Sunday Style, The FT, The Times, Esquire, GQ, and Vanity Fair. Evening Standard nominated Livio Bisterzo (@liviobisterzo) among 1000 most influential people of London in 2009. He was only twenty-seven at that time. Bisterzo decided to become a partner with Chicago-based RNA Corporation which is a private label manufacturer. The aim was to develop high-end skincare line for men. Livio Bisterzo acquired and invested beverage business Little Miracles in 2011. By 2013, it was the fastest growing business in Europe. In 2015, Bisterzo launched Green Park Holdings to create multichannel drinks and food brands.